At first sight there seems to be no connection at all between the Jewish girl in the Netherlands who went into hiding during the Second World War and tampons or pads. But what makes Anne Frank an inspiration for tampon manufacturers, is that she wrote so candid about her menstruation. But naming your tampon after Anne Frank? Is that even allowed? And why would sanitary pad manufacturers do this?
Diary entries
In the diary that she kept from 12 June 1942 to 1 August 1944 – and that she called Kitty – can be read: ‘PS. I forgot to mention the important news that I’m probably going to get my period soon. (…) I can hardly wait. It’s such a momentous event. Too bad I can’t use sanitary napkins but you can’t get them anymore, and Mama’s tampons can be used only by women who’ve had a baby.’ Also this entry from 5 January 1944 focuses on her menstruation: ‘Every time I had my period – and that has only happened three times – it feels like I’m carrying with me a sweet secret, in spite of all the pain, misery and dirt. And therefore, though I have only suffered from it, in a sense I am always delighted to look forward to the time I will feel the secret in me.’
Anne’s Day
In the 1960s, her diary was translated into Japanese. Soon the books became incredibly popular there. Anne Frank’s enthusiasm and frankness about her periods led to a culture shock and even to a new synonym. In Japan, the phrase ‘Anne’s Day’ (Anne no hi) is used as a euphemism for menstruation. Manufacturers also wanted to cash in on the Japanese obsession with Anne Frank: in 1968 o.b. came with ‘Anne tampons’ (with finger cots for inserting) especially for the Japanese market. The production of these tampons was discontinued when the Anne Frank Fonds in Switzerland heard about it and wasn’t pleased at all. Vintage boxes and advertisments of these tampons can sometimes still be found on Etsy and Ebay.
Present-day inspiration
Nowadays Anne Frank’s candour still inspires tampon manufacturers. Entrepreneur Valentina Milanova said she wants to turn menstruation into something you can look forward to, just like Anne did. She first wanted to call her company Daye (CBD infused and diagnostic tampons) Anne’s Day, as an homage. Milanova herself read Anne Frank’s diary when she was 13 – Anne’s positive view on menstruation and becoming a woman impressed her deeply.
Anne Frank censored?
In some American school libraries, the diaries of Anne Frank are banned or censored. Not, like one might expect, because of the horrors of the Holocaust. No. It’s because she writes bluntly about her menstruation. Researchers from the University of Pennsylvania discovered this when exploring the ongoing censorship of literature. When it comes to menstruation, Anne Frank: The Diary of a Young Girl isn’t the only blacklisted book. Are You There God? It’s Me, Margaret by Judy Blume is still in the top 100 challenged books. Just like the rather tame growing up guide What’s Happening to my Body? by Lynda Madaras. And even Harry Potter.
To combat censorship in literature, the American Library Association has been organising the Banned Books Week. Since it was founded in 1982, Banned Books Week has drawn attention to the attempts to remove books and other materials from libraries, schools, and bookstores. Must-read: the yearly Top Ten Most Challenged Book Lists. This years theme ‘Let Freedom Read’ is a call to action about the urgent need to defend the right to read and to support the community of readers, library staff, educators, authors, publishers, and booksellers. Rreading advocate, writer, and television and film star LeVar Burton will lead this year’s edition.
Want to know more about Anne Frank? Visit annefrank.org/
Period! is an independent, online magazine about all aspects of menstruation. Period! is not intended as a substitute for medical advice. If you’re suffering from medical complaints, always visit your doctor or GP. Editorial articles can contain affiliate links. Sponsored collaborations can be found in the category Spotlight. Do you have any questions? Check our Contact page.
More reading materials:
Poem in praise of menstruation
Menstruation in literature
Once upon a time
A bit weak
A quiet revolution: writing about period sex
